We are proud to announce that Liberty Life is now Athene Annuity. Click here to view our press release. For the past several months, we've been hard at work rebranding our company and changing our legal name to Athene Annuity & Life Assurance Company. This is a significant milestone in a remarkable journey that began last April, when Athene Holding Ltd. completed its acquisition of Liberty Life. Since then, we have successfully repositioned our company as the retail fixed annuity sales and reinsurance arm of an emerging leader in the U.S. retirement services market. What we have accomplished so far is impressive. We have recruited top-flight talent, opened a new sales and marketing office in Wilmington, Delaware, and re-entered the market with a focused and highly competitive product portfolio. We've built and staffed a new business processing center in our Greenville office which officially opened for business yesterday. The payoff has been equally noteworthy. From the time we started selling six months ago, we have generated approximately $100 million in new annuity deposits. In December we completed a $3 billion reinsurance transaction. Today we are pleased to report assets of over $7 billion, up from $2.9 billion last April, and an even stronger financial foundation going forward. But the best, as they say, is yet to come. In the coming months we'll begin deploying a new technology platform that will simplify and streamline the way you do business with Athene Annuity. Most important, we have a full pipeline of new products that we'll bring to market shortly. Stay tuned! We're eager to tell the Athene Annuity story, so look for our ads beginning this month in major trade publications like Senior Market Advisor, Life Insurance Selling, Broker World and National Underwriter. Our headline, "Refreshingly New," and tagline, Insuring Tomorrow Todaysm, sum up what we're about: a new company, strong and experienced, with bold new ideas and a deep commitment to you and your clients. Why Athene Annuity?
At Athene Annuity, fixed annuities are our specialty. We recognize the vital role fixed annuities can play in solving America's retirement income challenge. That's why we're committed to providing simple, sensible solutions that offer opportunities for competitive tax-deferred growth and a dependable income in retirement. Today we celebrate a new beginning, rededicating a proud company and its rich traditions to a new vision and purpose. With your support, we will build Athene Annuity into a major force in fixed annuities for years to come. We're Athene Annuity. Let us know how we can earn your business. Contact our Sales Desk at 855-4-ATHENE. Or visit us online at www.AtheneAnnuity.com/producer. | 
